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Located on the southern shores of Lake Superior's Chequamegon Bay, Ashland, WI is home to some 7,843 residents. This outstanding port town, which is also the county seat of Ashland County, provides all the amenities of the city within a small-town setting.

If you enjoy spending time exploring the great outdoors, Ashland offers affordable homes for sale with convenient access to Lake Superior, national forests, state recreation areas, and many more outdoor destinations.

Those who call this place home choose Ashland for the endless summer-time adventures that Lake Superior and the national forests provide as well as the unforgettable experiences exploring Wisconsin's Northwoods during the snow-covered winter months.

A Brief History of Ashland, WI

Ashland played an important role in the rich history of Wisconsin. After being home to eight Native American peoples that made the Chequamegon Bay area, the location welcomed settler communities comprising European explorers, missionaries, and traders.

In 1856, the first plat of Ashland was registered. Growth soon followed, thanks to its critical role as a major port on Lake Superior. It was incorporated as a city in 1887. By the end of the 1800s, Ashland had already become one of Wisconsin’s largest cities.

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Living in Ashland, WI

The small-town-charm-meets-big-city-conveniences description is only one dimension of the exceptional Ashland lifestyle. Here are more essential snippets of information that you should know about if you're thinking about moving to Ashland, WI:


Ashland residents enjoy a continental climate with mild summers and cold, snowy winters. In summer, average high temperatures range in the 70s with plenty of sunshine and occasional rain showers.

Winter brings plenty of snow and temps hovering around 20°F, creating a winter paradise for cross-country skiers, snowshoers, snowmobilers, and other winter sports enthusiasts.


Known for its affordable housing market, the cost of living in Ashland is 24.9% below the national average according to Sperling's Best Places.

Ashland’s affordability, proximity to businesses, and location along Lake Superior make it an attractive place for families and individuals looking for a different pace of life.


Ashland boasts a stable and diverse economy that offers opportunities and livelihoods for professionals and enterprising individuals. Jobs in healthcare and social assistance comprise the most prominent sector of the local economy, followed by retail, trade, and lodging, and food services. Tourism is another primary driver of economic growth in the area.


The Ashland area offers options for K-12 education through the public School District of Ashland and a variety of privately operated schools.

For higher education, Northland College is a private liberal arts college focused on environmental conservation and sustainability. Its campus includes the dedicated environmental outreach arm known as the Sigurd Olson Environmental Institute. The Wisconsin Indianhead Technical College also has a campus in Ashland, offering two-year associate programs.


With 11.5 miles of walking and biking trails paved along the shores of Lake Superior and multiple local parks, Ashland residents are never lacking in recreational opportunities.

Situated between the Bayfield Peninsula and the Upper Peninsula of Michigan, stunning beaches, state parks, and national shorelines are only a short drive away in all directions.

With hundreds of miles of trails, lakes, streams, and expansive national forests, you’ll find your favorite outdoor activity near Ashland—whether it's biking, hiking, sailing, sea kayaking, trout fishing, snowmobiling, and more.


Chequamegon Bay - The town of Ashland looks out over Chequamegon Bay in Lake Superior, which is known for its bird watching and fishing. Birders come to spot rare species while fishing enthusiasts seek out trophy-sized smallmouth bass in addition to trout, northern and more.

Waterfalls - Ashland County is home to some of the most spectacular waterfalls in Wisconsin including the famous Copper Falls featuring three scenic waterfalls on the Tyler Forks and Bad rivers as well as Morgan Falls, the second-highest waterfall in Wisconsin.

Historic District - Ashland’s downtown historic district is listed on the National Register of Historic Places and features 45 historic buildings that represent various eras of Ashland history. Beyond Main Street West, you will also find a series of 20 murals that showcase the city's history.

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Ashland, WI Real Estate

When it comes to the most outstanding locations to find great homes for sale in Northwest Wisconsin, Ashland is a hidden gem. With city conveniences and the comforts of a small town, Ashland offers a mix of affordability and proximity to natural wonders that can't be beat.

Houses for sale in Ashland, WI include charming American homes that line the city streets and ranch-style houses nestled in the woods on acres of land. Situated on Lake Superior, Ashland also offers luxurious waterfront homes and lakeside cabins, rising up to two or three stories designed with elevated terraces and decks to provide unforgettable lake views. If you’re looking to build your own custom home, you can also explore Ashland real estate for vacant lots and land for sale at an affordable cost.

The diverse Ashland, WI real estate market is not limited to just residential properties. Because of its unique geographic profile, Ashland welcomes buyers of vacation homes, short-term rentals, and commercial properties.

Find the Best and Latest Houses for Sale in Ashland, WI

The Windseeker team is proud to call this area home and be your local guide to sought-after real estate in Ashland, WI. Whether you’re a first-time buyer or looking for a second home or rental property, we are here to help you fulfill your real estate needs—big or small.

Get in touch with Jenna Galegher and the Windseeker team by calling 715.779.5000 or sending an email to [email protected] to get started.

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